
As my roommate and I were on an expedition to find a bank the other day, we passed a certain corner and I got the eerie feeling I had been there before. After some thought, I realized I had looked at a house for rent right in that same area just a few weeks ago. The only catch was that I had never been there in person. I had looked up the address on Google Maps and then used the Street View option to check the place out. Looking at the same corner out of the car window, every angle looked so familiar, like I had actually stood on that corner. This shot my stream of consciousness into over-drive as I thought back to a conversation in which my same roommate, a Geography scholar, explained to me how GPS’s work through a complex system of satellites positioned all around Earth, each designated to measure your position at a different angle. This is not how Street View works; they actually have cars that drive around taking 360° pictures of the streets; but it got me thinking about our reliance on these invasive mapping techniques.
I would literally use Street View for every house listing I liked, before deciding if I wanted to schedule a viewing or not. And as “Daniel”, the GPS, kept tabs on us running around the city I knew at least four satellites working to point us in the right direction. Ever since Orwell’s dystopian 1984 the idea of a Big Brother-type society causes fear and trepidation, but we are already under some sort of surveillance 24/7. On top of that, we keep asking our technology to do more personalized tasks for us every day requiring us, in turn, to give up more personal information.
I'm not really sure what these musings of paranoia will accomplish, because I am one of the first to admit that I love personalized internet searches (Bing anyone?). However, I think the fact that I am at least aware of the trade-offs I am making prepares me for the day I will have to put my foot down.